Unraveling the Mystery of Why We Give & Don’t (USA Today)
SOUTH BEND, Ind. — Generous impulses often are described in fundraising appeals, conversation and greeting cards as coming "from the heart." In fact, the origins of giving probably are deep in the brain's circuitry. Exactly how the complicated workings of the brain stimulate or suppress giving and how families, co-workers and values affect generosity remain a mystery despite years of study. The University of Notre Dame is leading a new research initiative that will merge economic, sociological, neurological and psychological studies to explain why some people give and some don't and to create a new academic...
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